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Retailers, direct-to-consumer brands, marketplaces and marketplace sellers riding the lockdown-induced boom in cross-border e-commerce sales are going to get a massive wake-up call Wednesday as global postal rates into the U.S. start to soar as much as 150% or more.
The Universal Postal Union’s (UPU) decision to allow the U.S. to set its own inbound postage rates — and, in doing so, create a more even playing field for international postal rates which have been intrinsically locked in the past — is a turning point for a cross-border market forecast to rise to $627 billion by 2022, or 20% of e-commerce as a whole.
For the Trump administration, the UPU’s stand-down is a triumph that ends a market distortion. China’s UPU status as a “developing” country meant it