Walmart Plus price, release date: $98 for annual membership

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Walmart; Alyssa Powell/Business Insider

• Walmart+, the company’s Amazon Prime competitor, has launched at last on September 15. 
• The annual Walmart+ subscription price costs $98 per year compared to Amazon’s $119 per year Prime subscription. You can also pay $12.95 per month.
• The service includes same-day delivery of over 160,000 in-store items like groceries and general merchandise, a Scan & Go feature that lets you pay for items with the Walmart mobile app while you shop at physical Walmart stores, as well as a five-cent discount on fuel at Walmart and Murphy gas stations.
• Read everything you need to know about the Walmart+ shopping subscription service here and see how Walmart+ vs. Amazon Prime shakes out on launch day.

Amazon Prime has officially met its first true challenger in Walmart+, the premium retail subscription from the nation’s largest brick-and-mortar retailer. Walmart+ has launched on September 15 with a price of $98 per year, or $12.95 per month.

For those keeping score, that’s more than $20 cheaper than the cost of Amazon Prime, but the Walmart+ launch comes at a time when about 150 million people worldwide are already subscribed to Amazon’s service.

So, if you came to learn all about the price for Walmart+ and what you get for the money, let’s break it down to give as thorough an answer as we possibly can right now.

Updated on 09/15/2020 by Joe Osborne: Added brand-new language to reflect that Walmart Plus is officially live as of September 15. Checked all links and facts for accuracy.