Nearly two months into the current Black Lives Matter protests, many activists are now asking supporters to focus their attention on economic inequality and to promote Black businesses.
Their energies will coalesce on July 7, a.k.a. Blackout Day 2020—when Black people and other people of color (along with their allies) are being encouraged to avoid shopping online or in-person. If you must buy something, it should be from a Black-owned business.
Blackout days have been introduced before, but this year’s campaign has particular potency. Originally conceived by musician Calvin Martyr and the Blackout Coalition, its purpose is two-fold, Martyr says: to put corporate America on notice and to bring attention (and money) to Black business owners, designers, and artists.
The Blackout Coalition’s social media describes it as the first step in a continued effort “to rebuild the Black dollar.” The timing couldn’t be more critical: As the COVID-19 pandemic continues