How the coronavirus is changing the influencer business, according to marketers and top Instagram and YouTube stars
Marketers and digital creators are adjusting to rapid changes in the influencer-marketing industry as the coronavirus continues to spread globally.
As with most businesses in the ad industry, professionals are trimming budgets, canceling events, and looking for alternative revenue streams.
Business Insider spoke with influencer-marketing professionals across the industry to better understand how they are adjusting their businesses to continue to earn a living during the coronavirus pandemic and the resulting economic turmoil.
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This post will be added to when new information becomes available and was last updated on July 9, 2020.
As the near-term effects of the coronavirus outbreak continue to be felt across the global economy, businesses and creators in the influencer-marketing industry are doing their best to adapt.
Influencers have seen some of their sponsorship deals shut down and events cancelled, with many shifting their