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As the industry gets used to working within the virtual space, U.K. media consultancy K7 Media has surveyed 40 clients — made up of some of the biggest international TV distributors, broadcasters, and production studios — to learn more about their experience with these new virtual events and the role trade shows will play in the ‘new normal.’ K7 Media’s head of strategy Girts Licis looks at what’s next for TV markets and conferences.
As it became increasingly clear that physical events would be unable to go ahead as planned, we noticed everyone — from existing event organizers to publishers and analysts — rush to establish an online footprint.
There’s no doubt the industry has adapted well to ‘attending’ events online, with 55% of clients surveyed reporting watching or listening to an online session curated by a TV event. Highly anticipated annual markets,